Tips

Here are some tutorials I have put together on various marketing topics. These tutorials are written with charities and social enterprises in mind, but may be useful for other organisations also.

How to choose a PR agency or freelance PR consultant - this tutorial explains how to find and select a good PR consultant to work with your charity.

Charity press release tips - this tutorial explains how to write a press release that gets coverage and helps achieve your charity's goals.

Fundraising approaches for charities - this tutorial explains how charities can use a variety of different ways to approach fundraising and gives ideas on how to fundraise effectively.

Graphic design tips for charities - this tutorial explains how charities can design eye-catching marketing materials that put across their message clearly and effectively.

Search engine optimisation (SEO) tips for charity websites - this tutorial explains how charities can improve their website's placement in search results.

Google Adwords tips for charities - this tutorial explains how charities can get the best value and results out of paid search.