Draft a PR brief for your charity

Before starting the selection process, think about what you want to get out of PR. Drafting a brief will help you clarify what you want and will help potential consultants understand who you are and what you need, so they can come up with a proposal.

However, having a brief isn't essential - you can simply tell the agency or consultant about your charity and its PR needs in a meeting (this will also test their ability to think on their feet!).

There is no set format for a PR brief, but here are some of the sections you may want to include:

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