What is PR and different types of PR

Public relations is defined as "the practice of creating, promoting or maintaining goodwill and a favourable image among the public towards an institution, public body etc." (Collins English Dictionary).

The main type of public relations activity is media relations i.e. publicising your charity in media outlets to reach key target groups, such as donors. There are various specialist types of media work that a PR consultant may be able to help you with, such as celebrity endorsement and crisis management.

There are various other activities that fall under the PR umbrella. These include:

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