How to choose a PR agency or freelance PR consultant

This tutorial explains how to find and select a good freelance PR consultant or PR agency to work with your charity.

What is PR and different types of PR
Tips on finding a good charity PR consultant
Why charities should avoid paying retainers
Draft a PR brief for your charity
Finding and shortlisting charity PR consultants
Approaching PR consultants and the selection process
Questions to ask potential PR consultants
Tips on switching PR consultant
Measuring your PR consultant's performance