Charity press release tips (PR)

Press releases are a key public relations (PR) tool. This tutorial explains how charities and social enterprises can write a press release that gets media coverage and helps achieve their organisational goals.

The following tips will help you find the best news stories in your charity and present them to the media effectively.

Think about your charity's goals and target audience
Consider all types of media outlets
Get a news hook for your charity's story
Summarise the story in the first paragraph of a press release
Include personal details and quotes in the press release
Get statistics and photos for your charity's story
Use simple language in the press release
Create a Notes for Editors section
Think about timing
Ensure people from the charity are available for comment
Recommended books on charity PR
Recommended websites on charity PR