Consider all types of media outlets (2)
- Terrestrial, Freeview, Cable and Satellite channels - consider what channels and program your charity could feature in, such as a news, documentary or lifestyle program.
- BBC, commercial and community radio - consider what channels and programs your charity could feature in.
- National newspaper and TV news channel websites - most national papers and news channels have a separate team that writes content for their website. It's worth approaching the web team separately with your charity's story, particularly if you have relevant photos, videos or audio content. It is often easier to get content on the website than in the paper or on TV, as there is more space online and the web teams constantly post content.
- Online news sites - some media organisations are purely online, such as social housing and public sector news site 24dash.com or technology news site ZDNet.
Try to think creatively about potential audiences for your stories. For example, if a team from an accountancy firm is taking part in one of your charity's fundraising events, why not target a trade publication for this profession, such as Accountancy Age.
To help you realise what media is out there, check out the Media UK website (see Recommended websites on charity PR), or buy the Guardian Media Directory (see Recommended books on charity PR).