Consider all types of media outlets (2)

Television

Radio

New Media

Try to think creatively about potential audiences for your stories. For example, if a team from an accountancy firm is taking part in one of your charity's fundraising events, why not target a trade publication for this profession, such as Accountancy Age.

To help you realise what media is out there, check out the Media UK website (see Recommended websites on charity PR), or buy the Guardian Media Directory (see Recommended books on charity PR).

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