What is Google AdWords?

Google AdWords lets you pay to place an ad for your charity or social enterprise when people search for certain keywords.

For example, if you are a charity that helps people suffering from cancer, you can pay to have a search ad appear when people search for 'cancer charity'.

Unlike other forms of advertising, with paid search you only have to pay if people click on the ad to reach your website. The ads are displayed on the Google search results page, and you can also pay to have ads displayed on websites related to your keywords.

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