Evaluate your charity's website current search engine rankings

Once you have established which keywords are important for your charity, pick the 10 most important ones. Make sure you include your charity's name and any variations or acronyms, as well as keyword variations eg. 'recycle paper' and 'recycling paper'. Your ranking may be different for each variation of a keyword.

As Google.co.uk is the most popular search engine in the UK, check your website's rankings on Google UK only. To do this, go to Google.co.uk, click on 'Advanced Search' and select the option that gives you 100 results. This will give you the first 10 pages of Google search results on one page.

Type in your first keywords and click on search. Go to the 'Edit' menu of your browser and select the 'Find on This Page' option. Search for your charity's website within the results by typing in your URL eg. 'www.volunteering.co.uk'.

If you find your charity's website on the page, count up to the top of the page - this number is your search engine ranking. If you counted 10 or less, your charity's website is on the 1st page of Google results; between 10 and 20, means it's on the 2nd page of results, and so on. If your charity's website isn't anywhere on the page then users would have to go through over 10 pages of search results to find the website.

Collate the figures you have gathered in a spreadsheet. For each of the keywords, write down your charity's search engine ranking or >100 if it wasn't within the first 100 results.

Leave extra columns for future measurements. Reevaluate your rankings every six months to track how well your search engine optimisation is working. An example table, and an explanation of how to analyse the results, is shown on the next page.

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