Search engine optimisation (SEO) tips for charity websites

This tutorial explains how charities and social enterprises can improve their website's placement in search results.
What is search engine ranking?
Paid search vs free listings
Why does search engine ranking matter?
Will I get great rankings if I follow these tips?
Work out what keywords are important for your charity
Evaluate your charity's website current search engine rankings
Include important keywords in the first paragraph of each page
Make your charity's website more useful
Ask other sites to link to your charity's website

Use descriptive page titles
Add meta information to all pages
Improve the accessibility of your charity's website
Create a site map for your charity's website and submit it to Google
Track your progress and emulate the success of popular pages